For analytical purposes, under the educational
sub-category of recurring themes, the programs were examined solely for
instances where college was mentioned. As noted above, publicly funded schooling
was an essential part of the lives of the two Cleaver boys, and attendance was
mandatory. However, attending college was not automatic, nor was it guaranteed.
The decision required conscious thought and forward planning.
In the course of the series, Connelly and
Mosher relayed the message, regarding the importance of a college education in a
subtle fashion. There were three ways in which they introduced the subject. The
primary method was to have the topic of college casually included in a
conversation. On a more blatant level, the boys would either be encouraged to
save funds for their college education, or be discouraged from withdrawing cash
from their college savings account. The final method was to raise the topic in
connection with school tests or grades. By using this suggestive technique, the
viewer learned it was the responsibility of the parents to advocate the benefits
of higher education. From this, children were to be encouraged to save money and
obtain good grades which would enable them to gain admission to college.
Similar to education, marriage was presented
as a natural expectation for children. Ward and June were married, as were the
parents of Wally and Beaver's friends. The one notable exception was the
Mondello family. Mr. Mondello was always 'out of town'. As a result, Mrs.
Mondello was essentially a single parent and she was portrayed as having
difficulty coping with her son. On several occasions, Mrs. Mondello actually
came to Ward for help to discipline or lecture Larry. The creation of a 'single
parent family' within the confines of the program would seem to suggest the
writers promoted the benefits and necessity of having both a mother and a father
in the home. As discussed earlier, and evidenced by the preceding example,
divorce was presented as a rare occurrence that had decidedly negative effects
on family life. Marriage formed the cornerstone of the family, and as such
children were expected to find a suitable mate and raise a family of their own.
The introduction of the subject of marriage
took a number of different forms and was dependent upon the situation and the
characters involved. In most instances marriage was included in general
conversation and was presented as a logical step in the course of attaining
adulthood. Other situations, which generally revolved around Wally's dating
activities, found June expressing concern that her eldest son was too young to
be serious about a girl, or fearful that the girl was not the 'right type'. The
episode which best depicts June's attitudes about dating and marriage are found
in "School Sweater" (#095). In this program, June expressed her
concerns about Francis to Ward by saying: "Who is she and what is she doing
to our baby? … She's got him following her around. I'm just not ready to cope
with this kind of thing. … I hope she stops calling, she's just not the right
type for him." At the end of the program, June gives her opinion about the
kind of girl Wally should marry. "…Some very sensible girl from a nice
family. One with both feet on the ground that can cook and keep a nice house and
see that he's happy." Whenever Wally seemed too interested in girls, June
turned to Ward and he would approach Wally to offer his advice about women.
Thus, to prepare children for marriage it was necessary for them to interact
with members of the opposite sex and to listen to the advice provided by their
parents.
For both Beaver and Wally, girls were a
mystery. Beaver had a youngster's innate dislike for members of the opposite
sex. Generally, boys and girls in Beaver's age group were presented as having a
naturally antagonistic attitude toward one another. On those occasions which
Beaver found himself attracted to, or interacting with, females, it usually
resulted in being teased by his peers. Most of Beaver's preparatory lessons for
marriage were learned vicariously through Wally's dating activities and
supplemented by Ward's lectures.
Similar to Beaver, Wally found girls somewhat
baffling, but unlike his younger sibling he was attracted to them. On a personal
level, Wally was occasionally confused by the girls he met, or dated, but he
always learned from the experience. Whenever Wally or Beaver had questions about
females, they turned to Ward who provided fatherly advice about the ways of
women and prepared them for the eventuality of marriage.
Like marriage and education, the boys were
encouraged to plan for their future careers. The vast majority of jobs mentioned
in the course of the program were middle-class occupations. Lower class jobs
such as that of trashman, janitor or house painter were generally portrayed as
less desirable. Most references to occupation were oblique and mentioned only in
casual conversation.
One program, "Beaver's Secret Life",
was devoted to career aspirations and there are two specific and important
elements which bear mentioning. First, was Beaver's choice of career. Second,
was the automatic delineation of male and female occupational roles.
When asked by Miss Landers what he would like
to be when he grew up, Beaver told his teacher he would like to be a writer.
While the choice was necessary for plot development, it is difficult to imagine
a youngster of this age (10) thinking about a career as a writer. Beaver's
stated reason for selecting writing as an occupation was: "You don't have
to go to school or know nothin' [sic]. … You only have to make up adventures
and get paid for it." However, it is also possible that Connelly and
Mosher, as writers themselves, were either making a 'tongue in cheek' jibe at
script writers in general, or conversely were making a conscious effort to
promote writing as a rewarding career.
After Beaver indicated his choice of career,
Penny Woods stood up and told Miss Landers that she wanted to be a nurse. While
she claimed her vocational choice was prompted by a desire to help humanity,
Penny also stated she wanted to meet and marry a rich doctor. While this
statement is a strong indication that the writers promoted gender specific
occupational roles, there is also evidence to support the idea that girls could
work in non-traditional female roles. In the episode entitled "Beaver's
I.Q.", June, a collegegraduate herself, told Beaver that "today's
girls can be doctors or lawyers too you know. They're just as ambitious as boys
are." Although the writers promoted separate occupations for girls and
boys, and thus reinforced the dominant ideology of the age, there is also
evidence they were aware of the changes taking place in society.
As a general rule, Connelly and Mosher did not
advocated changing society. They focused primarily on retaining traditional
values and promoted the family as the cornerstone of the American way of life.
There were two ways in which family was presented in the programs, either as a
responsibility, or as an expectation.
The writers relied heavily on June's character
when advocating familial responsibility. As a mother, June was often featured
comforting and protecting her sons from the outside world, or trying to instill
a sense of brotherhood between Wally and Beaver. June's role was to identify
problems and bring them to Ward's attention. It was Ward's responsibility to
resolve the situation through a lecture, or discussion with the boys.
There was never any divergence of opinion with
respect to expectations for family. Both June and Ward promoted a strong sense
of social responsibility and respect for family through the application of, and
adherence to, the established rules. Parents were expected to impart their
concepts and ideals of family to their children by example. This would then
provide their offspring with the necessary skills to carry out family
responsibilities when they became adults with children of their own.
The message regarding the importance of family
was also reinforced by the school system. In a particularly relevant speech,
Miss Landers told her pupils,